concerned agencies and media organizations, shall formulate media guidelines to protect women against discrimination in media and film. B. The Office of the Press Secretary (OPS) and its attached agencies shall ensure the formulation of policies and implementation of programs pursuant to the Act and these Rules and Regulations. It shall also: 1. Provide over-all direction, guidance and monitoring as lead agency of government mass media in the implementation of the Act and these Rules and Regulations; 2. Formulate and implement a national communication plan and advocacy activities on the Act and these Rules and Regulations and relevant gender issues/concerns; and 3. Create a gender equality committee composed of representatives from the OPS, PCW, various selfbodies and the regulatory National Telecommunications Commission (NTC), Movie and Television Review and Classification Board (MTRCB), Film Academy of the Philippines (FAP), Film Development Council of the Philippines (FDCP) Optical Media Board (OMB), National Commission for Culture and the Arts women's media mainstreaming, (NCCA), representatives NGOs formulate to the promote gender of gender gender equality guidelines and Code of Ethics for media, and monitor and evaluate the C. The NTC, implementation thereof. MTRCB, FAP, FDCP, OMB, shall ensure that the media and film industries comply with Act and these Rules and NCCA the Regulations, including: 1. Formulation of policies and programs to raise consciousness of the general public in recognizing the dignity of women and the role and contribution of women in all spheres of private and public 74 life;