Asia Pacific Forum of National Human Rights Institutions Chapter 4: Chapter 5: Using social media 59 4.1. Introduction 59 4.2. Different types of social media platforms 60 4.3. Strategies to engage different groups of social media users 62 4.4. Developing a social media strategy 63 4.5. Developing a social media policy 66 Supporting journalists in their work 69 5.1. Introduction 69 5.2. Challenges to freedom of expression 70 5.3. Challenges to human rights reporting 72 5.4. Promoting excellence in human rights reporting 74 Selected readings and resources ii 75