Asia Pacific Forum of National Human Rights Institutions Keep in regular contact with these groups and build open, positive relationships. It is important that you understand each other’s views so that you can anticipate the sort of comments that partner organizations might make to the media. 3.7. DEVELOPING CAMPAIGN RESOURCES Campaigns are all about connecting with people, persuading them to your side and encouraging them to take practical steps that help achieve your goal and objectives. Accordingly, a good campaign will feature information and resources that explain the issue, encourage people to care about the issue, outline a solution and ask them to be involved and show their support. Your resources should be relevant to the different audiences that you are seeking to engage. You should also prepare materials specifically for journalists. Each resource should be framed around your key campaign message. Some useful campaign resources include: • A standalone campaign website, that houses all campaign-related information and resources • Fact sheets, written in plain language, that explain the human rights issue and how the solution proposed by the NHRI will make a difference in people’s lives • Video or audio messages, to engage people with low literacy and which can be used as community service announcements on television or radio • Personal stories (in text, audio and/or video), to give a human face to the issue and explain why change needs to happen • Photos, that help people visualize the issue and which can be shared via social media or used by journalists • Infographics, that visually demonstrate the scale of the problem in ways that people can relate to • Ideas for people to support the campaign, at home, work, school, in their communities or with their social media networks • Posters, stickers, postcards and other campaign “collateral” that people can display and share. You should prepare a comprehensive media kit for the launch of the campaign, which includes a media release, fact sheets and other background information, such as biographies of key campaign spokespeople. In addition, prepare Opinion Editorials and Letters to the Editor that can be distributed to newspapers once the campaign has been launched. A Raciam. It Stops With Me fact sheet produced by the Australian Human Rights Commission. 50 | Chapter 3: Media advocacy