RECOMMENDATION RECOMMENDATION 7: Promote a gender equal approach to parenting based on the Fa’asamoa and human rights to address patriarchy, female subservience and male sexual entitlement. ACTION OUTCOME IMPLEMENTATION/ RESPONSIBLE AGENCY • Through positive parenting programmes teach  the consequences of gender inequality and raising children differently based on gender. • Provide practical guidance on how to parent in a gender neutral manner and the benefits that can confer to a child. • Monitor impact of programmes. MWCSD in collaboration with relevant NGOs TIMEFRAME  Immediate attention INQUIRY FINDING 15: Samoa is a patriarchal society where women are seen as subservient to men. This gender inequality is the primary cause of family violence in Samoa as violence is the key tool in maintaining male superiority INQUIRY FINDING 16: The patriarchal society is reinforced and maintained by: • The popular conception of Samoan masculinity; • Sexual entitlement of men; • Lack of communication within relationships; • Victim blaming and widespread internalisation of the justifications put forward for the use of family violence. RECOMMENDATION RECOMMENDATION 8: Place gender equality at the forefront of the objectives of the Samoa Family Violence Prevention Office and develop activities and measures to modify the social and cultural patterns of conduct of men and women to eliminate patriarchal ACTION OUTCOME • Refer to Recommendation 1 above. IMPLEMENTATION/ RESPONSIBLE AGENCY  Refer to Recommendation 1 above TIMEFRAME  Immediate attention