MDA | Race Reporting Handbook
The "Towards Fairness: A Multicultural
Australia for All" report highlights that
inclusive media helps shape national
narratives, representing Australia's
multicultural society and promoting
accurate portrayals of different cultures to
combat stereotypes. When done poorly,
the media can spread misinformation, fuel
discrimination, and negatively
impact belonging.
These guidelines aim to promote
integrity and inclusivity in journalism.
By acknowledging the historical and
contemporary realities of colonialism and
migration, journalists can better represent
Australia’s diverse society.
Graphic credit: 'Towards Fairness: A multicultural Australia Reort'
GUIDING PRINCIPLES
1. Understand Bias and
Language Choices:
Bias can be a favourable attitude, where
we form positive impressions based on for
example, someone’s skin colour, surname,
or ancestry. Or it can be unfavourable,
with negative impressions. We all hold
biases of some kind and our brains
are wired to hold biases as a survival
mechanism. These cognitive shortcuts
helped our ancestors quickly identify
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threats and make fast decisions. Today,
however, these shortcuts can lead to
biases that misguide our perceptions
and actions. Because we know this, it’s
important that we commit to identifying
our own biases, but more importantly, to
address them through anti-racist action:
• Be mindful of your own biases and their
influence on reporting, especially on
race-related issues. Recognise these
biases to make conscious language
choices that avoid stereotypes and
instead centre the perspectives and
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