Media Handbook for National Human Rights Institutions In addition, NHRIs have a role to monitor and engage with the media as part of their mandate to promote freedom of expression as a fundamental human right. A strong and independent media – one which is free to question and critique – plays a vital accountability role. Often described as the “fourth estate” (or the fourth branch of government), the media has long been viewed as a key mechanism through which the public can hold their governments to account, including in relation to the promotion and protection of human rights. However, journalists and media proprietors in the Asia Pacific and other regions can face serious obstacles – including legal restrictions, threats and intimidation – when they seek to report on politically or culturally sensitive issues. NHRIs must be strong and consistent advocates for freedom of expression. As part of this role, they can take active steps to engage with media outlets and journalists’ groups in order to understand the obstacles that reporters, bloggers and others can face in exercising their freedom of expression and reporting on issues that are in the public interest. They can also review the relevant laws and policies that apply to the operation of the media in the country. Based on their findings, NHRIs can identify and advocate for positive changes that foster the legal, political and social conditions required for independent journalism. In addition, NHRIs can work closely with media outlets and journalists’ groups to identify practical ways to support accurate and informed reporting on human rights issues, while respecting the independence and professionalism of journalists. ABOUT THE HANDBOOK This Handbook seeks to be a practical resource to support NHRIs to work effectively with the media and promote community awareness of human rights issues. It features a number of examples of good practice from NHRIs across the Asia Pacific region. The Handbook includes sections on: • Working effectively with the media and building good relationships with journalists • Using a variety of tools and strategies to engage the media on human rights issues • Planning and implementing media campaigns on human rights issues • Building a presence on social media to inform, engage and mobilize individuals and partner organizations • Supporting journalists in their work to report on human rights issues. The Handbook introduces and explains a number of key principles that underlie effective media relations and communications practice. It is designed as a general resource for use within NHRIs. Introduction for users | vii