Demand-Driven IEC materials There were a total of 1,995 social cards, infographics, and video materials translating CHR press statements, human rights concepts and mechanisms, and investigation reports into digestible, visually appealing, and animated information materials. This is a 74.28% increase compared with the previous year’s 1,122 social media content materials. The materials were also disseminated to CHR Regional Offices Information Officers through internal Viber and Facebook groups, and in high foot-traffic spots within the premises of the CHR Central Office2. Media and Public Relations The Strategic Communication Division (SCD), consistent with its mandate to ensure engagement with internal and external CHR stakeholders, disseminated a total of 219 press statements and news releases on pressing human rights issues as well as relevant human rights celebrations and observances for the entire year of 2020. This is a 2.8% increase from 2019’s 213 press issuances. The press statements and releases garnered 508 online news pick-ups (excluding TV, radio, and print pick-ups)3. A total of 398 media interviews and data requests for both media and academic purposes were coordinated by the SCD. This is a 7% increase from the previous year’s figure. “Tanggol Karapatan”, a radio show on Veritas radio station, is also produced by the SCD. For 2020, 35 episodes were produced and co-hosted by SCD. 2 3 2020 SCD Acc. Report 2020 SCD Acc. Report CHR 2020 ANNUAL REPORT Page 47