Public awareness is therefore just as important alongside the education of the youth in helping to change the attitudes and mindsets that contribute to the prevalence of family violence, as outlined in Part IV. There is also an identified need to further raise awareness of key legislation and services. The lack of role models is something which severely hinders any effort against family violence and the Inquiry has already noted how key figures in Government, the civil service, traditional and religious leaders have been reactive in the fight against violence. RECOMMENDATION 14: Conduct a national public education and awareness raising campaign, targeting harmful attitudes and practices and raising understanding of key laws and services. • • Identify key role models across society, including in Government, civil service, traditional and religious leadership to be champions. Monitor and evaluate impact of campaign. 14.1.4 Media There are two areas of focus in relation to the media to ensure it has an overall positive effect on the prevention of family violence and does not in any way contribute to further harm or suffering. The first is in relation to the reporting of family violence as both an issue and individual cases. The second is the promotion of attitudes within all forms of media and whether they have a negative or positive impact on the prevention of family violence. INQUIRY FINDING 26: Journalists are a key partner in the fight against violence and the industry requires training in how to report and advertise in a manner which does not promote attitudes which lead to family violence or pose further risk to victims. In relation to the reporting of family violence the Inquiry has already found that it is a technical and sensitive area of journalism, with the potential to cause significant further harm to victims, through victim shaming, misreporting and violations of privacy. Poor judgment and ethics can also have the knock on effect of dissuading other victims to come forward because of the treatment they see by the press, once again allowing perpetrators to avoid responsibility for their actions. There was honest self-reflection from the journalists who gave evidence to the Inquiry and a general admission that standards among reporters need to be raised in order to reach the high standards required to avoid further harm. Furthermore, to bring family violence into the public consciousness in a manner that respects the victim and helps to raise awareness of the causes and consequences.