For gender equality to be realized, each of the factors identified in finding 14 which enable the continuation of patriarchy need to be addressed. The very notion of masculinity needs to be redefined in Samoa so that it is no longer premised on superiority and exercised through violence. This can only happen over time with a coordinated approach and consistent messaging. This needs to be a collaborative and ongoing process, involving representatives from every demographic in Samoa. The process in itself will be educational and will ensure national ownership of the outcome, not something which could be achieved within the confines of the Inquiry. Additionally, there are a number of broad approaches which must be incorporated into the process to ensure that the factors which support patriarchy in Samoa are adequately addressed:       Address all harmful and prejudiced attitudes which further gender inequality identified by the Inquiry and fully implement the relevant recommendations; Promote shared family responsibility for work in the home; Engage, educate, encourage and support men and boys to take responsibility for their behaviour, including taking responsibility for their sexual and reproductive behaviour; Invest in the development and implementation of education, programmes and policies to increase understanding of the harmful effects of violence and how it undermines the Fa’asamoa, Faith and violates individual human rights; Promote respectful relationships and effective communication between partners and parents and their children; Political, traditional and religious leaders to publicly state their commitment to addressing patriarchy and the attitudes and practices that support it and specifically reject the idea that victims of family violence are in any way to blame for their experiences. RECOMMENDATION 8: Place gender equality at the forefront of the objectives of the Samoa Family Violence Prevention Office and develop activities and measures to modify the social and cultural patterns of conduct of men and women to eliminate patriarchal attitudes of male superiority, and monitor long-term impact. 13.3 Fa’asamoa and Societal Norms INQUIRY FINDING 17: The Fa’asamoa is widely used and misused to reinforce the patriarchal society, which is at the heart of all family violence. The Inquiry found that the Fa’asamoa is simultaneously being used to justify family violence and at the same time failing to provide the protection it once did. This situation needs to be reversed: the justification