8. HUMAN RIGHTS EDUCATION THROUGH THE INQUIRY One of the principal objectives of any national inquiry conducted by an NHRI is human rights education and raising awareness of the issues involved. This is especially true of the topic of family violence where attitudes and beliefs may be contributing to the prevalence of the violations. This national inquiry will therefore have a significant human rights educational and awareness raising component and seek to be as visible as possible throughout the inquiry process and in the implantation phase following its conclusion. The Office of the Ombudsman has strong links with the media in Samoa and these will be utilised throughout the inquiry as part of the awareness raising component, including but not limited to: - A national inquiry launch event to be covered by all media and publicised internationally through Office of the Ombudsman networks and partner networks; - Regular (at least monthly) press releases on the progress of the inquiry; - TV, radio and written media coverage of all public hearings; - Radio talkback shows and TV discussions at key points during the inquiry with the inquiry Commissioners to discuss progress and findings; - Weekly facebook updates; - Final inquiry report, published in full and in summary in English and Samoan; - National Inquiry video produced and broadcast on national TV. In terms of human rights education the Office of the Ombudsman has identified the following key target groups and conducted an audience analysis and draft plan for each sector. Audience Group Knowledge, attitude and understanding of family violence Desired change in attitude and behaviour Methods Government Ministries Concerned about family violence and many efforts made to change policies and legislation but with little impact. A strong focus on work in Apia and consequently a lack of involvement at the grass root levels. To fully understand the root causes of family violence, expand work undertaken in the village communities and work more in partnership with village councils and churches. Public hearings and national inquiry recommendations NGOs Little focus on family violence. There are no dedicated women’s rights NGOs. SVSG is the main NGO dealing with domestic violence, dealing directly with survivors. Empower not just women and young girls but also the community to engage in dedicated women’s rights NGOs. Public hearings 10 National Public Inquiry Background Paper| Office of the Ombudsman Supportingthe establishment of a women’s rights NGO