Table 3: Quantitative and qualitative indicators11
Quantitative
Qualitative
Type
Numbers
Words
Typical methods of
collection
Predefined options and closed questions in
surveys, direct measurement, digital data
collection.
Open-ended questions in surveys and
interviews, focus group discussions,
observations, case studies.
Analysis
Statistical data methods (averages,
correlations, summarisation).
Thematic analysis of interviews and focus
group discussions, case studies, examples/
stories of change.
Targets and
baselines
Often easier to define and to communicate
because they are more concrete.
Can be more challenging to define and
communicate because they are less
concrete.
Typical monitoring
questions
How much? How many? How often?
How or why did something change? For
whom? What is an example of a significant
change? What were the gender implications?
Indicator
example(s) –
outcomes
• Enrolment rates for school-age children.
• Number of treaty ratifications.
• Evidence that community groups have the
capacity to advocate for human rights.
• Proportion of seats in the national
parliament held by women.
• Evidence that judges are competent to rule
in family violence cases.
• Number of incidences of family violence.
• Country has ratified the Convention on the
Rights of the Child.
• Country has abolished the death penalty.
Indicator
example(s) –
outputs
• The number of parliamentarians our NHRI
will train on the human rights implications
of family violence.
• A submission that advances reconciliation
and delivers social justice for indigenous
peoples.
• The number of advocacy events
organised by our NHRI compared to
previous year.
• Establishment of a national campaign on
the rights of LGBTQI, with support and
buy-in from key LGBTQI groups.
Distinguishing between qualitative and quantitative indicators is not always straightforward. Quantitative
indicators—such as literacy rates—are also relevant for assessing the quality of an education system, such as
the qualitative aspects of fulfilling the right to education. Human rights can never be fully measured in statistics
and quantitative data; qualitative measures are also essential.12 That is why it is important to have a good
understanding of both types of indicators and to use both when measuring your work.
When you develop your indicators, focus on those that are essential rather than “nice to have”. This keeps the
amount of data manageable and reduces the workload of those gathering the data.
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