its existence among the population and make it as a credible organization in the country. Moreover, the program also helped people to gain a better understanding of human rights. Following JAMAKON’s first Strategic Plan, a Baseline Survey was conducted to assess perception, attitude and understanding of human rights issues among common people in Bangladesh. As per the recommendations from the Baseline Survey, a human rights awareness program, including public campaigns, training, courtyard sessions, public lectures, marking international days and other events were designed and implemented at the local and national level. Relevant training modules, education and audio-visual materials were developed and distributed accordingly. The awareness program was implemented through partnerships with national and international organizations. This effort needs to be continued in order to disseminate JAMAKON’s messages around the country, using different modes of communication. If the Commission is to meet its long‐term goal of a just society where violence by the state is an episode of the past and officials know - and are held accountable for their responsibilities, extensive training programs and policy initiatives need to be further expanded. As the Commission does not have the capacity by itself to develop a human rights culture throughout the country, it will need considerable assistance from partners to make officials aware of their responsibilities and ensure that they comply with them. The Commission intends to work with all relevant training institutions and departments in the public sector to train their trainers with a view to mainstreaming human rights into the trainers’ training programs. In the first phase of its campaign program, JAMAKON followed a systematic communication approach to disseminate messages on JAMAKON and Human Rights issues to a large audience around the country, including students, youths, community people, public officials, NGOs and CBOs, media representatives and the mass people. Campaigns, Training, Public Service Announcements, Billboards and Traditional Media tools have been used to disseminate the messages. As a follow-up action, the priority needs to be given to ensure maximum coverage of the messages targeting the poor, marginalized, ethnic and religious minorities, and indigenous peoples. The following goals have been identified for Human Rights Promotion, Education and Awareness‐raising, taking into consideration the implementation status of the first Five-Year Strategic Plan and the 11