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Human Rights Commission
elimination of racism in central and local government
and civil society; and supporting the Truth,
Reconciliation and Justice Commission.
As the previous and only Indigenous Rights
Commissioner said:
An Indigenous Rights Commissioner would be a
critical independent voice in advocating for the
rights of tangata whenua laid out in Te Tiriti o
Waitangi, the founding human rights document
of Aotearoa New Zealand (Johansen, Karen, in
Angeloni, A. 2021).
This appointment, and a new Commission, would
address the clear evidence of racism and white
supremacy in Aotearoa – and that these are real and
present threats that deserve the strengthened focus.
The historical role of media in racism
The media has played a role in perpetuating racist
vitriol against Māori. The first Māori language
newspapers, which were published by the New
Zealand Government, carried an express purpose
of assimilating Māori into the superior ways of white
settlers (McRae, Jane, 2014).
The media industry continues to be tethered to its
colonial underpinnings (Nairn et al, 2006). We do
not attempt to outline the evidence of racism in the
media here because it would be too long and there
are many Māori commentators with direct media
experience to listen to, such as the Whanganui iwi
leader Ken Mair (Mair, 2020).
Instead, we refer to one media outlet, Stuff (formerly
owned by Fairfax NZ) which owns nine daily
newspapers. On 30 November 2020, Stuff took steps
to acknowledge the part it had played in its portrayal
of Māori and apologised. In his introduction to their
investigation into racism in Aotearoa, Stuff’s Editorial
Director, Mark Stevens, reflected on Stuff’s role as a
powerful influencer in perpetuating racism against
Māori as part of the media history in Aotearoa.
Our coverage of Māori issues over the past
160 years ranged from racist to blinkered.
Seldom was it fair or balanced in terms of
representing Māori (Mitchell, 2020).
An example of this type of coverage includes modernday reporting about Māori and numerous news
articles about child abuse. As recently as 2018,
Stuff ran a child victim toll (Stuff, 2018) which it stated
was the first and only known database of its kind in
Aotearoa. The toll recorded hundreds of children
who have died because of abuse, neglect or
maltreatment since 1992. The articles often reported
the identity of the tamariki and the trauma they
went through, sometimes depicted in graphic detail.
Their right to privacy and the privacy of their whānau
is not mentioned.
Also worth noting is that, when child abuse victims
and perpetrators are Pākehā, the Police approach
and media reporting can be more sympathetic to
the privacy of the perpetrator and victims and wider
whānau (see Mitchell, C. 2020). For example, the
recent Tīmaru tragedy:
Police are still working to notify all next of kin,
and for that reason - and to protect the privacy of
those impacted by this tragedy - at this stage, we
will not be releasing further details regarding the
victims (Detective Inspector Scott Anderson,
in Leask, 2021).
Pākehā crime is still considered an anomaly,
particularly crimes against children. After years
of biased reporting, the face of child abuse in
the public’s consciousness is Māori. This has not
changed and has expanded to include Māori as lazy,
beneficiaries, bludgers, drunks and drug pushers.
(Mitchell, C. 2020).
Another contrast in the treatment of Māori, as
compared to non-Māori, is around the subject of
state abuse. It took a Māori whānau to be followed
by a camera crew when their child was removed
by Oranga Tamariki, before the media and the
government finally questioned whether Māori are
being unfairly targeted and stigmatised (Reid, 2019).
Stuff finally acknowledged its part in framing child
abuse as a Māori issue, admitted that its coverage
of child abuse pandered to the largely Pākehā
readership, and concluded that their reporting was
racist (Mitchell, C. 2020).
Racist reporting over more than 100 years has
resulted in many Pākehā and Māori internalising
stereotypes about Māori as violent criminals. Media is
shown to trivialise or vilify Māori and under-represent
their positive achievements, which subtly supports a