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Executive summary
Insight 1.
People’s perceptions of ageing and older adults are shaped by a multitude of life experiences
accumulated over time.
The existing research suggests perceptions regarding ageing and older adults are formed and shaped
by a complex interplay of personal and social factors.8 Participants in the Commission’s research
shared various experiences and interactions that have influenced their perceptions. These included
childhood observations, familial relationships, education, career paths, social connections, and broader
cultural influences, such as media portrayals and societal attitudes.
Insight 2.
Age-based stereotypes and beliefs, whether positive or negative, can shape our attitudes
towards older people and interactions with them.
Baseline measures collected prior to the workshop revealed participants held varying degrees of agebased biases and assumptions. These were often benevolent in nature, such as the belief that older
adults should always be offered help, regardless of their actual need or preference. Attitudes such
as these are characterised by sympathy and compassion towards older adults but may also assume
reduced competence and capability.
While benevolent ageism is often rooted in well-meaning and protective intentions, it may still have
harmful consequences. The assumption that older adults are vulnerable and in need of constant
assistance can be limiting and disempowering, and lead to older individuals internalising and
conforming to the stereotype others hold about them.
Insight 3.
The views and beliefs aged care and community workers hold about ageing may influence the
interactions they have with the older adults they support.
Whether consciously or unconsciously, our behaviour is often guided by stereotypes and assumptions.9
For care and service providers, stereotypical beliefs about ageing and older adults can lead to
differential treatment of the individuals they support. Such bias is often unintentional and occurs
without the conscious awareness of the person who holds the view. Working under time pressure,
which is a common condition for those working in the aged care and community service sectors, has
also been found to increase the likelihood of stereotyping.10