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Chasing the Wind: Assessing Philippine Democracy, Second Edition
media organization for media practitioners in the Philippines. For media
organizations themselves, the powers of the National Telecommunications
Commission are limited to the allocation of frequencies to TV and radio
stations, and do not extend to supervision over content. Print publications need
only register as business enterprises. But the media are not totally independent
of government control. The government owned/sequestered stations almost
always broadcast news and commentary favorable to whatever administration
is in power. The Movie and Television Review and Classication Board
(MTRCB) not only rates and classies motion pictures whether foreign or
domestically produced; it also has the power to prevent the exhibition of those
movies it rates as “X”.
The Philippine government has its own media system: the Presidential
Communications Ofce which administers state-run and state-managed news
agencies, such as the Philippine Information Agency, Philippine News Agency,
PTV-4, and Radio TV Malacanang (RTVM). But much of the Philippine media
is privately-owned and controlled by different political and economic interests
in a pattern that has been consistent since the period of US colonization (19001946). But Philippine media are not only privately-owned. The corporations
that own them are also part of conglomerates with interests other than
broadcasting or publishing. In most cases these conglomerates also have
political interests, given the reality of state regulation over commercial
enterprises in the Philippines. But some media organizations have direct
political links in terms of their publishers' being themselves political players
and even candidates for various ofces including the Presidency (Sheila
Coronel 1999).
This has permitted, at various times and depending on the political climate,
the printing and airing of diverse views, although limited to a narrow range
(from far right to center) of the political spectrum. However, a number of
individuals with relatively radical views have managed to be heard and read
through the media primarily because the political categories (Left, Right or
Center; Liberal or Conservative) in the Philippines have tended to be nebulous.
The pattern of ownership was established during the US colonial period
(1900-1946), when political parties went into publishing as a means of
defending themselves against their political rivals as well as an instrument in
advancing their political interests. Eventually business interests also went into
publishing, and expanded into broadcasting after the Second World War.
The pattern has held till the present. The economic interests of media
owners have ranged from real estate to telecommunications; from the hotel
business, fast food franchises to shopping malls; from airlines and shipping to
public utilities. Inevitably, not only the drive for prot, or at least the
minimization of losses, but also the defense and advancement of these interests
have helped shape media reporting, commentary and analysis.
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