The campaign was coordinated to reinforce main key messages relating to the Inquiry Report. The Media Campaign allows us to reach many more people that we aren’t able to reach during village awareness and also offers opportunities of collaboration with other partners who have a certain level of influence to engage in the campaign. The media campaign included the following activities: 5 weeks of radio talkback shows The aim of the talk back show was to discuss different key topics/issues in the Inquiry Report each week. It was also an opportunity to work together with partners working in the family violence space and who have a certain level of influence to engage in the campaign as one to talk about these issues but also to share with the public their services for victims and survivors of family violence. The awareness campaign offers opportunities of collaboration with other partners. The Office in partnership with MJCA, FLO, MWCSD, SFHA, MOP and SVSG carried out a 5 weeks long of live radio talk back shows. The awareness outreach activity focused on the following themes/issues:   Role of the Office of the Ombudsman and purpose of the media campaign Unpacking Fa’asamoa and violence: violence is not part of our culture, values of fa’asamoa that condemns violence (Mutual respect, alofa etc.)  Widely held myths of violence (alcohol & jealousy): there is help available & encourage to seek it, consequences of violence on families/individuals  What is sexual violence?: Key messages for parents to protect girl children, Help that is available  Anger management (What are some techniques to overcome it): Encourage parents to talk to their teenage children regarding healthy and respectable relationships etc, importance of parent, child communication Human rights educational short clips The Office engaged consultancy assistance to produce 2 human rights educational short clips focusing on the: 1. Root causes of family violence as identified in the office of the Ombudsman Inquiry into family violence in Samoa Report 2018; AND 2. Principles of human rights and fa’asamoa that stand against family violence and promote healthy families or family safety as identified in the office of the Ombudsman Inquiry into Family Violence in Samoa Report 2018. The short clips were broadcasted on various TV stations as well as on the internet. Poem and photo competition In line with the TV awareness of the human rights educational short clips, 2 competitions were put together with the winners to be announced for White Sunday to further gaged people’s participation and encouragement of positive discussions on family violence. The two competition were:  Photo competition – ‘O Fanau o mea pu’eata’; and Office of the Ombusman/NHRI Samoa Annual Report 2019/20 24