Measure 2014/15 Result 2015/16 Standard 2015/16 Result Increased reach and relevance, as measured by stakeholder survey Achieved Meets or exceeds previous result Achieved Stakeholder survey is completed and ratings across specified measures are reported and compared to previous year with a focus on improvement each year. The November 2015 Audience survey results show a slight improvement on the previous year. A total of 90.69% of respondents rated the Commission as “extremely effective” (13.95%) “somewhat effective” (55.81%), and “averagely effective” (20.93%) compared with 90.48% of respondents who rated the Commission as “extremely effective” (14.29%) “somewhat effective” (54.76%), and “averagely effective” (21.43%) last year. A total of 87.5% rated the service or contact they had with the Commission as ‘Excellent’ (45%) or ‘Good’ (42.5%), compared to 87% (46% “excellent; 41% “good”) last year. Increased reach and relevance, as measured by the number of downloads of Commission reports from HRC website New Increased reach and relevance, as measured by the number of mainstream media (television and radio) references where Commissioners are able to state human rights positions and viewpoints New Increased reach and relevance, as measured by social media reach and engagement statistics New *Quality of legal interventions to promote human rights as measured by positive feedback from external peer review Achieved Annual Report 2016 Number of downloads 27,547 Commission reports and submissions were downloaded 27,547 times in 2015/16. The rate of downloads has been increasing month-on-month throughout 2015/16. Number of references 217 During 2015/16 there were 217 instances of the Commissioners’ placement in mainstream media outlets. Social media statistics Reach: 5,589,176 Engagement: 286,027 On average 23,836 people engaged and 465,765 people reached a month throughout 2015/16. *Positive feedback Achieved An external peer review undertaken by the University of Auckland provided positive feedback regarding legal interventions by the Commission in 2015/16 41