Protection Commission’s decision on the penalty was only focused on the method of consent, but there is a limit to the content and scope of information that requires consent without a clear designation.696) However, there are views that more fundamentally raise the problem of discrimination and strengthening bias in customized advertisements. Customized advertising technology can directly or indirectly use information with discriminatory contents related to an individual’s race, sexual orientation, gender, etc. and by determining the information to be provided to each individual, it can negatively affect the possibility of accessing information from multiple sources on a particular topic.697) In fact, the impact of customized advertising on important political events, such as the 2016 US presidential election and the 2020 British Brexit, is drawing attention. An American media outlet reported in 2017 that Facebook could show anti-Semitic ads to users who showed interest in anti-Semitic categories.698) In this way, the fact that customized advertisements can strengthen user bias and promote discrimination seems to be a problem that cannot be solved by obtaining consent in the process of processing personal information in that it can affect democracy and human rights of minorities. Describing the personal information protection principles for the online customized advertising in the ‘Online Customized Advertising Privacy Guidelines’ published by the Personal Information Protection Commission in 2017 to prohibit the collection and provision of behavioral information of those under the age of 14 appears to be a reflection of this. reflected. C) The Need to Improve the System to Protect Human Rights Related to Customized Advertisements Behavioral information itself may not be personal information, but it can be information with a high risk of exposure or infringement of personal information as it is collected extensively and linked to personal accounts. Moreover, this is an example of how an 696) Joint statement by 7 civil groups, including Jinbo Networks, Nov. 14, 2022. 697) Jang, Yeo-gyeong, National Assembly Debate, “Problems if invasion of privacy of customized advertisements, and solutions,” Sep. 22, 2022. 698) Seoul Shinmun, “Starting a new,” Suspension of customized advertisement for Facebook, Nov. 10, 2021. 288