Australian Human Rights Commission Respect at Uni Interim Report December 2024 The incentive will be in the form of a random prize draw, whereby a set number of participants (e.g. 50) will receive a gift voucher of a nominated value (e.g. $100). The survey provider will manage the prize draw and will provide a recommendation for the number and value of the vouchers, taking into account sample size and past evidence on optimal prize draw incentives. This approach has been used extensively in previous surveys and vast bodies of research have shown that surveys with prize draws render substantially higher response rates.98 These findings extend to studies specifically focused on university students 99 and comparison to other incentive types, including both prepaid and promised monetary rewards.100 (j) Branding and messaging The Commission is developing a strategy in relation to branding for the Study that is engaging and appealing (considered through a trauma-informed lens) to university staff and students. Branding assets may be incorporated into Study materials, including engagement and promotional materials, the survey instrument on-screen display and Study reports. (k) Study promotion The Commission will develop a Study promotion campaign which will be executed with the support of the survey provider. The campaign will include activities such as: • media release(s) • a social media campaign, through the Commission and by provision of social media tiles for universities and organisations to post • electronic direct messages • promotion on relevant websites • promotion in digital and physical newsletters, campus newspapers and related publications. (l) Pilot testing Pilot testing will be conducted prior to the main data collection. The pilot test will involve a practice run of the survey on a small sample of test participants. The pilot test enables: • testing of the survey instrument to identify potential errors 65