Promotion Services The program refers to the combination of approaches and strategies to inform and educate people and communities on human rights and thus to enable them to apply and practice such rights in their personal and public lives. The program targets specific sectors, such as the law enforcement, security and intelligence, the civil service arm of government bureaucracy, educational institutions in both formal and non-formal setting, the local government units, the mass media, people’s organizations especially those of the vulnerable, disadvantaged and marginalized groups, professional groups, and other underprivileged sectors. The program seeks to institutionalize the integration of human rights in basic, secondary, and tertiary education, in military and police training formation, and in capacity-building courses of public officials and civil servants both at the national and local levels. It also includes advocacy campaigning and other forms of communications media—a task that interlaces with the promotion services. 8