IMPORTANT INFORMATION Research Association NZ Code of Practice Kantar Public practitioners are members of the Research Association NZ and are obliged to comply with the Research Association NZ Code of Practice. A copy of the Code is available from the Executive Secretary or the Complaints Officer of the Society. Confidentiality Reports and other records relevant to a Market Research project and provided by the Researcher shall normally be for use solely by the Client and the Client’s consultants or advisers. Research Information Article 25 of the Research Association NZ Code states: The research technique and methods used in a Marketing Research project do not become the property of the Client, who has no exclusive right to their use. Marketing research proposals, discussion papers and quotations, unless these have been paid for by the client, remain the property of the Researcher. They must not be disclosed by the Client to any third party, other than to a consultant working for a Client on that project. In particular, they must not be used by the Client to influence proposals or cost quotations from other researchers. Publication of a Research Project Article 31 of the Research Association NZ Code states: Where a client publishes any of the findings of a research project the client has a responsibility to ensure these are not misleading. The Researcher must be consulted and agree in advance to the form and content for publication. Where this does not happen the Researcher is entitled to: Refuse permission for their name to be quoted in connection with the published findings Publish the appropriate details of the project Correct any misleading aspects of the published presentation of the findings Electronic Copies Electronic copies of reports, presentations, proposals and other documents must not be altered or amended if that document is still identified as a Kantar Public document. The authorised original of all electronic copies and hard copies derived from these are to be retained by Colmar Brunton. Kantar Public is certified to International Standard ISO 20252 (2012). This project will be/has been completed in compliance with this International Standard. This presentation is subject to the detailed terms and conditions of Kantar Public, a copy of which is available on request or online here. 76 KANTAR PUBLIC 2022