Priorities for 2012
• Approve and implement the Pacific Languages Framework and determine the
future strategy for te reo Māori.
• Develop central and local government capability to communicate with culturally
and linguistically diverse communities in the Christchurch earthquake recovery,
and in the event of future civil emergencies elsewhere.
9. Media
A survey by the Journalism Training Organisation (JTO) in 2007 highlighted the continuing
under-representation of Māori, Pacific and other minority ethnic groups in newsrooms and
journalism training schools. Since then, there has been incremental improvement, although
no further surveys have been undertaken by the industry. Fairfax Media instituted an intern
scheme in part to address the issue for its newsrooms, but the challenge remains.
Māori Television established itself firmly as a public sector broadcaster and won free-to-air
broadcasting rights for the Rugby World Cup, together with TVNZ and TV3. It set up a
new Māori language channel in 2008. TVNZ 7 was established on Freeview as part of TVNZ’s
commitment to diversity under the TVNZ charter, but following the abolition of the charter
by the Government it will cease to broadcast in 2012.
There was growth in ethnic media, including World TV, broadcasting in Chinese, Japanese
and Korean; the internet based skykiwi with 130,000 registered users including many
Chinese international students; Radio Tarana, Apna990 and Humm FM broadcasting to the
Indian community; and a wide range of Asian language newspapers. Regionally based
Triangle TV, with many ethnic community programmes, went national as Stratos on Sky and
Freeview. The venture was not financially viable and ceased to broadcast in December 2011.
The Pacific Media Centre and Pacific scoop news site were established at Auckland
University of Technology. Whitireia Polytechnic expanded its journalism training
programmes and developed connections with Pacific media. Publicly funded Pacific Radio
NiuFM and 531pi were amalgamated into a single national Pacific Radio Trust.
Funding for TVNZ’s Asia Downunder, the only programme dedicated to the Asian
community (which comprises ten per cent of the population) was discontinued by TVNZ in
2011. The programme had run for 18 years.
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