National Human Rights Commission of the Republic of Korea
death, or spousal disappearance. Based on the results of the survey of 2013 and the
monitoring of 2014, the NHRCK will develop policy improvement measures to address
the diverse challenges faced by marriage migrant families.
E. Project to Improve the Human Rights of Female Workers Engaged
in Emotion Work
Emotion work, or emotional labor, is a type of work where more than 40% of one’s
job is managing emotion in order to display or maintain specific emotions required
during work.6) Roles that have been identified as requiring emotional labor are mostly
service workers including nursing, call center workers, and store clerks.
Finding that especially female emotional workers are constantly exposed to verbal
abuse and insulting treatment from customers and not fully guaranteed to break time,
the Commission conducted a pilot project to improve the working conditions of female
service workers in emotional labor by posting posters and stickers to prevent degrading
treatment or verbal abuse in customer centers of retail shops in cooperation with
a large distribution company which runs 139 retail shops across the country.
In addition, with the aim of ending the bad practices of customers demanding
excessive kindness of workers or sexually or verbally abusing them due to a prejudiced
assumption that, “the customer is king” which is deeply rooted in the majority of
people, and raising societal awareness that emotional workers are our friends and
families through caring consumption practices, the Commission conducted a public
service campaign in April in partnership with a number of organizations including
6) Arlie Hocheshild, professor of sociology at the University of California, Berkeley first explained
the term in her book The Managed Heart in 1983, to represent the modern society which even
commercializes human feelings.
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