Outcome 2.2 [PBS criterion] Our information resources, services, events, and campaigns reach inform and influence users and audiences. Progress indicator 2.21 [PBS target] Targeted audiences are reached, access our information resources and services, and participate in our events and campaigns. Demonstrated by: • digital engagement analytics exceeding the previous year’s benchmark by 5% • high rates of users report them as engaging and relevant. Public and digital engagement For the 2020–2021 period, the Commission moved into its second year of the updated website. These results show the Commission exceeded the indicator and PBS target of 5% growth in pageviews and website visits – with a 5.4% increase in pageviews and 6.7% increase in website visits for 2020–2021. Other digital engagement and data in this reporting period: • 130,151 users searched the website • subscribers to our interest lists went to over 62,000, and the Commission’s monthly e-newsletter reached over 36,000 people • the website was visited 6,554,059 times with 10,800,522 pageviews • the Commission compiled its COVID-19 information in one central area on the website – there have been 21,000 pageviews • an interactive report site was created for the Human Rights and Technology Final Report – it received 28,000 pageviews. Events and launches Our public presence helps us to reach large and diverse audiences and to facilitate informed debate. In this period, we hosted and promoted numerous major events that have engaged substantial audiences and generated significant awareness and debate through media coverage, including: • Human Rights Day Oration by Rosemary Kayess • Kep Enderby Memorial Lecture, panel discussion moderated by Nyadol Nyuon • Rights Talk: Balancing COVID-19 and Human Rights • Harnessing the Power of Older Workers Webinar • Human Rights and Technology Webinar series: Civil Society; Government; Accessibility 50 Australian Human Rights Commission Annual Report 2020–2021