Examples of MultiStakeholder Initiatives Businesses which embrace meaningful engagement and see rights holders as their eyes and ears on the ground are able to identify and mitigate risks earlier and form a deeper understanding of the actual and potential impacts of their business. 4. Build relationships for collective action Many of the human rights challenges that arise in the tourism industry are systemic and structural and cannot be solved by one enterprise in isolation. They require sector-wide leadership, investment and collaboration. To generate transformational change and real social impact, genuine commitment to collaborative action is required from businesses, industry associations and State agencies at a national and provincial level in Vietnam. Working with a broad range of stakeholders, including The Roundtable Human Rights in Tourism is a non-profit association under German law and an international multi-stakeholder initiative promoting human rights in tourism.145 The Roundtable acts as an open network to support businesses to implement the UN Guiding Principles. The Roundtable has 33 members from six countries which include tour operators, travel associations and civil society organisations. The Sustainable Hospitality Alliance brings together hospitality companies and uses the collective power of the industry to address key challenges affecting people and the planet. Members of the Sustainable Hospitality Alliance make up 25% of the global hotel industry by rooms and include 14 world-leading hotel companies with a combined reach of over 30,000 properties and 4.5 million rooms.146 Members include both large and small hotels. with governments, civil society organisations, unions and international organisations, will generate new ideas and solutions to address the complex problems facing the industry. Multistakeholder collaboration also enables problems to be tackled from different entry points and provides an opportunity to learn from peers and other stakeholders. Given the prominence of small businesses throughout the tourism industry’s supply chain it is important to look for opportunities to build their capacity to identify and respond to human rights risks and challenges. Engaging in multi-stakeholder dialogue and collaboration can take time, and may also take your business out of its comfort zone. However, it is a necessary step to revitalise the tourism industry and generate change. Responsible business conduct and the tourism industry in Vietnam • Guidance for companies • 2022 | 57