income generation projects that have supported poverty reduction amongst the IP, namely the “One District One Industry” Programme and the Sabah Rubber Industry. (a) “One District One Industry” Programme – Orang Asli Village in Carey Island, Selangor The “One District One Industry” Programme or Program Satu Daerah Satu Industri (SDSI) 91 in Malaysia is an adaptation of the “One Village One Product” Programme that was first introduced in Japan. 92 The underlying concepts of the SDSI are to identify local products/services from a district having high commercial potential, and to provide support to the locals to develop, promote and market those products/services in order to enhance the local community’s capacity to generate income. 93 At the initial stage of implementation, the SDSI in Malaysia was executed without any form of coordination, whereby different agencies autonomously implemented their own approaches to support locals to develop their products/services. 94 However, in 2004, a Cabinet Directive called for a more organised employment of ICU, ‘Garis Panduan Perlaksanaan Program Satu Daerah Satu Industri (SDSI)’, (Jabatan Perdana Menteri, 2012) 8, 12, 13 <http://www.icu.gov.my/pdf/arh_pk/gp_sdsi_2012.pdf> accessed 6 October 2014; Implementation Coordination Unit (ICU), Prime Minister’s Department, ‘Program Satu Daerah Satu Industri (SDSI), 5 <http://www.icu.gov.my/pdf/artikel/slide_sdsi.pdf>; accessed 26 September 2014. The SDSI evolved from being implemented as One Village One Product (Satu Kampung Satu Produk) in 1992, to One Village One Industry (Satu Kampung Satu Industri) in 2002, to SDSI in 2003. A coordinated implementation of the SDSI in Malaysia stemmed from a Cabinet directive in 2004. 92 Hiroshi Murayama et al, ‘Understanding the OVOP Movement in Japan. An Evaluation of Regional OneProduct Activities for Future World Expansion of the OVOP/OTOP Policy‘ (2010) <http://www.iovoppa.org/files/murayamason.pdf>; Oita OVOP International Exchange Promotion Committee, ‘One Village One Product Movement (OVOP)’ <http://www.ovop.jp/en/ison_p/haikei.html>; International OVOP Policy Association, ‘About OVOP’ <http://www.iovoppa.org/about_ovop.php>accessed 26 September 2014 93 Rohayu Roddin et al, ‘Pendekatan Program Satu Daerah Satu Industri (SDSI) dalam Melestarikan Keupayaan Pelancongan Desa: Satu Kajian dalam Komuniti Orang Asli’ in Seminar Hasil Penyelidikan Sektor Pengajian Tinggi Kementerian Pendidikan held on 2-3 July 2013, Universiti Utara Malaysia, Kedah (2013) <http://eprints.uthm.edu.my/4133/>; Abdul Aziz Ab Latif, ‘Analysis of "One Village One Product" (OVOP) or "Satu Daerah Satu Industri (SDSI)" in Kelantan’ in One District One Industry = Satu Daerah Satu Industri (SDSI) Workshop Proceedings (Universiti Malaysia Kelantan, 2009) <http://umkeprints.umk.edu.my/1086/1/Paper%201.pdf>; Malaysian Handicraft Development Cooperation (MHDC), ‘The One District One Industry Programme (MHDC, 5 June 2013) <http://www.kraftangan.gov.my/main/content/122>accessed 26 September 2014; ICU (n 91) 94 ICU (n 91) 91 24