Australian Human Rights Commission
Annual Report 2021–22
multicultural groups, who were encouraged to spread the word among their
communities.
The Commission worked with the National Ethnic and Multicultural Broadcaster’s
Council (NEMBC) to develop radio community service announcements in 19
languages, which were broadcast on ethnic community radio stations. Inlanguage social media tiles were also developed and shared with the community
via a range of channels.
To date, approximately 475,935 elder abuse bookmarks and 6,673 posters have
been printed and distributed to raise awareness of elder abuse and the National
Elder Abuse phone line 1800 ELDERHelp. These bookmarks and posters continue
to be popular and the team continues to receive orders from the community for
these resources.
As part of the rollout of the translated elder abuse bookmarks and posters in 19
languages other than English, in-language radio community service
announcements in 19 foreign languages were broadcast approximately 66 times
on ethnic community radio stations. In-language social media tiles were created
and shared with the community via a range of channels, reaching over 40,000
Facebook users and nearly 4,000 Twitter users. Lastly, more than 4,000 emails
were sent to NEMBC members, community leaders, and multicultural
organisations.
Over 640,000 people saw the Commission’s second elder abuse video on social
media. The video was broadcast over 39,500 times on radio across 473 stations
and 297 times on TV in metro markets, achieving an estimated minimum airtime
value of $578,047. That’s a return on investment of over 57:1.
IncludeAbility
IncludeAbility, coordinated by the Disability Discrimination Commissioner Dr Ben
Gauntlett, continued to engage with employers and sector partners this reporting
period. Key activities included strengthening of the Employer Network, with Five
Employer Network meetings, and a successful CEO forum held at the end of
2021. Annual Access and Inclusion Health Checks were completed with all
Employer Network members to identify IncludeAbility delivered key events and
presentations. Surveys from the five IncludeAbility Employer Network Meetings
demonstrated that participants found meetings resulted in: gaining a deeper
understanding of the topic; feeling more confident in developing and adopting
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