Australian Human Rights Commission Annual Report 2021–22 • An average engagement rate of 2% or higher for Commission social media posts about our education and information activities • High rates of participants finding our events and campaigns engaging and relevant. Instances of legal information, resources, guidelines and exemption processes helping employers and organisations to comply with Australian discrimination and human rights law. Racism. It Stops with Me In 2020, the Race Discrimination Team began a refresh of the Racism. It Stops With Me campaign, including a new public awareness campaign and campaign website. The new campaign aims to encourage more Australians to commit to learning about racism and taking action against it. In particular, the campaign encourages those without lived experiences of racism to reflect on the role of racism in shaping society and to work within their sphere of influence to create meaningful change. In 2021, the Project Team undertook over 40 consultations to inform the development of the public awareness campaign. The Project Team, which sat within the Partnership and International Engagement team during the reporting period, was fortunate to receive a diverse range of input and advice through these consultations, which primarily sought the perspective of those with lived experiences of racism and experience in anti-racism. Prior to the campaign’s launch, meetings were held with government and nongovernment stakeholders to discuss the importance of a national anti-racism campaign and to encourage uptake and engagement with the campaign. Throughout May-June 2022, the public awareness campaign and website reached their final stage of development and were well received by consultation participants and stakeholders during testing. This work culminated in a new public awareness campaign and campaign website launched on 12 July 2022. This included a public service announcement in 3minute, 60-second, 30-second and 2x 15-second formats, a social and digital campaign, a suite of static assets for workplaces and public spaces, an updated campaign website and updated Workplace Cultural Diversity Tool. Further information including the outcomes and feedback on the campaign and resources will be developed during the following reporting period. 46