© Australian Human Rights Commission 2024. The Australian Human Rights Commission encourages the dissemination and exchange of information presented in this publication. All material presented in this publication is licensed under the Creative Commons Attribution 4.0 International Licence, with the exception of photographs and images; logos, any branding or trademarks; content or material provided by third parties; and where otherwise indicated. To view a copy of this licence, visit creativecommons.org/licenses/by/4.0/legalcode In essence, you are free to copy, communicate and adapt the publication, as long as you attribute the Australian Human Rights Commission and abide by the other licence terms. Suggested citation Australian Human Rights Commission (2024). Shaping Perceptions: How Australian Media Reports on Ageing. Sydney: Australian Human Rights Commission. Acknowledgement of Country The Australian Human Rights Commission acknowledges the Traditional Custodians of Country throughout Australia, and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders – past, present and future. Other Acknowledgements The Australian Human Rights Commission thanks all interviewees for their time and contributions to this research. The Commission also thanks the research team from RedBridge Group Pty Ltd and the following Commission staff: Jacqueline Au, Gemma Elder, Amanda Kunkler, Tricia Spargo, Shirani DeFontgalland and Omar Dehen. The Commissioner is grateful to all other individuals and Commission staff who contributed to the research. Design and layout: Claudia Williams, Australian Human Rights Commission Further information This publication can be found in electronic format on the Australian Human Rights Commission’s website: humanrights.gov.au/our-work/publications For more information about the Australian Human Rights Commission or copyright in this publication: Australian Human Rights Commission GPO Box 5218, SYDNEY NSW 2001 Telephone: (02) 9284 9600 Email: communications@humanrights.gov.au Website: humanrights.gov.au Follow us on social media: ISBN (online): 978-1-921449-00-0 Shaping Perceptions: How Australian Media Reports on Ageing 2