Australian Human Rights Commission
Human Rights in the Digital Age: Additional Material Submitted to the UN Global Digital Compact, 30 April 2023
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Protection of data
14. One of the key issues which must be addressed in protecting data is the
consideration of how government and organisations can best protect
individual users’ data.
3.1
Informed consent model
15. Although there is always a need to improve digital literacy skills to
empower people to make informed decisions about how their data is used,
this in isolation is insufficient in protecting data. Relying too heavily on
digital literacy training places too great an onus on users to protect their
data. Models of data protection which seek to place the onus on
individuals, and not the organisations that seek to utilise that data, are
problematic.
16. Australia has adopted a regulatory model which primarily places the onus
on individuals to protect their data. For example, users are often asked to
accept the terms and conditions of long and complicated collection notices
and privacy policies, in exchange for a product or service.1 Collection
notices are often difficult to understand, making it challenging for users to
appreciate what information is being collected and how it may be used.
This is supported by the Australian Competition and Consumer
Commission’s (ACCC) Digital Platforms Inquiry – Final Report, which
highlighted how lengthy and complex documents were exacerbating issues
surrounding transparency.2
17. Research has also shown the emergence of ‘dark patterns’ which confirms
that the use of manipulative and deceptive designs can cause significant
harm.3 This can lead to individuals losing control of their data or being
manipulated into making choices which are not in their interests.4
18. However, even where an individual understands how their data may be
used, they are often ill-equipped, in practice, to do anything about it due to
the immense power imbalance between ‘lonely individuals’ and monolithic
organisations. There is a very limited ability for individuals to negotiate how
their data is used, as such terms are provided on a ‘take-it-or-leave-it’ basis.
19. This ‘take-it-or-leave-it’ approach by organisations can lead to excessive
data collection inconsistent with the wishes of the individual.5 It also
requires individuals to either accept the terms or not engage with the
provided service. In the modern era, where online engagement has
become integral to everyday living for many, this is no real ‘choice’ and
doesn’t offer meaningful protection of data.6
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