The weak implementation of policies and unequal distribution of services 63. The main challenge in implementing of National Blue Ocean Strategy programme is the issue of transportation to convey older persons to clinics for medical services and follow up check-ups and also the continuum of the activities conducted under the programme. 64. In relation to the services provided by the Department of Social Welfare Malaysia such as home help Services and senior citizen care unit, the availability of such services is dependent on the number of registered volunteers in each district, and may be limited due to lack of volunteers. At the same time, the services of senior citizen care unit are also limited due to insufficient manpower. 65. With respect to existing social and welfare services for older persons, there is a lack of mechanism to reach older persons. Most of the people in rural areas do not know the existence of the senior citizen financial aid and other support services offered by the Department of Social Welfare Malaysia. Lack of promotion on the rights of older person 66. The general attitude of the public at large that fail to respect the needs of older persons and bad treatment from service providers. 67. There is a lack of promotion and awareness of the rights of older persons as well as the National Policy for Older Persons. The lack of inter-agency coordination hinders the implementation of the Government’s policy and action plan. There is also no universal, integrated and coherent social security system in Malaysia. The weak implementation and enforcement of laws, policies and related international obligations such as the Convention on the Rights of Person with Disabilities, also pose a challenge. 40 REPORT ON CARE SERVICES FOR OLDER PERSONS AND SUPPORT FOR CAREGIVERS