Universal Declaration of Human Rights Article 3 Therefore, on the occasion of the 60th anniversary of the Universal Declaration of Human Rights, the Deputy Permanent Secretary of the Ministry of Justice suggests that in order to advance the human rights agenda, the social and cultural context in Thailand must be taken into serious consideration. Moreover, there must be a careful use of language to efficiently communicate with the majority of people. Mr. Chaiyanukit believes that an advocacy campaign on human rights should not only relate to political or legal issues, but also aim 20 Dignity and Justice for All of Us to increase the public’s understanding that human rights relate to their daily lives and affect how they co-exist in society. For example, such a campaign should show that a person who drives recklessly is not only putting his own security at risk, but is actually violating the rights and security of others as well. Mr. Chaiyanukit thinks that such an approach would create a greater balance between the respect for authority and the respect for human dignity in Thai society.