‫ﺙ‪ .‬ﻭﺑﺨﺼﻮﺹ ﺍﲡﺎﻩ ﺍﻻﻋﻼﻥ‪ ،‬ﻓﻘﺪ ﻛﺎﻧﺖ ﻧﺴﺒﺔ ﺍﻻﻋﻼﻥ ﺍﻟﺬﻱ ﻳﺤﻤﻞ ﺗﻮﺟﻬﺎﺕ‬ ‫ﺍﻳﺠﺎﺑﻴﺔ )‪ (٪٧٠‬ﻭﻣﺤﺎﻳﺪﻩ )‪ (٪٢٠‬ﻭﺳﻠﺒﻴﺔ )‪ .(٪١٠‬ﻭﻳﺒﺮﺯ ﺍﻟﺸﻜﻞ ﺍﻟﺒﻴﺎﻧﻲ ﺍﻟﺘﺎﻟﻲ ﺫﻟﻚ‪:‬‬ ‫ﻳﻌﻜﺲ ﻫﺬﺍ ﺍﻻﲡﺎﻩ ﻃﺒﻴﻌﺔ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ‪ ،‬ﺣﻴﺚ ﻳﺒﺮﺯ ﺍﻻﻫﺘﻤﺎﻡ ﺑﺤﺎﺟﺎﺕ‬ ‫ﺍﻟﺸﺨﺺ ﺍﳌﻌﺎﻕ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺄﻫﻴﻞ ﻭﺍﻟﺘﻌﻠﻴﻢ‪ ،‬ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ ﺍﻟﺒﺤﺚ ﺍﳌﺘﻮﺍﺻﻞ ﻋﻦ‬ ‫ﺍﺻﺤﺎﺏ ﺍﻻﺧﺘﺼﺎﺹ ﻭﺍﳌﺆﻫﻠﲔ ﻟﻠﻌﻤﻞ ﺑﻬﺬﻩ ﺍﻟﻮﻇﺎﺋﻒ‪ ،‬ﻛﻤﺎ ﻳﻌﻜﺲ ﺗﻮﺟﻬﺎﺕ ﺍﳌﺆﺳﺴﺎﺕ‬ ‫ﻭﺍﳉﻤﻌﻴﺎﺕ ﺍﳋﻴﺮﻳﺔ ﻭﺍﻻﲢﺎﺩﺍﺕ ﻭﺍﻟﻨﻮﺍﺩﻱ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﻣﺠﺎﻝ ﺍﻹﻋﺎﻗﺔ ﻓﻲ ﺍﺑﺮﺍﺯ ﻧﺸﺎﻃﺎﺗﻬﺎ‬ ‫ﻋﻠﻰ ﺍﺧﺘﻼﻑ ﺍﻧﻮﺍﻋﻬﺎ ﻭﺧﺎﺻﺔ ﺍﻻﻧﺘﺨﺎﺑﻴﺔ‪ ،‬ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻥ ﺍﻻﻋﻼﻥ ﻳﺒﺮﺯ ﺍﻻﻫﺘﻤﺎﻡ ﺑﺎﳉﺎﻧﺐ‬ ‫ﺍﻟﺘﻮﻋﻮﻱ ﺫﻭ ﺍﻟﻄﺒﻴﻌﺔ ﺍﻟﻮﻗﺎﺋﻴﺔ‪ ،‬ﻭﻟﻜﻨﻪ ﻻ ﻳ���ﻠﻮ ﺍﻳﻀﺎ ﹰ ﻣﻦ ﺍﻟﺼﻮﺭ ﺍﻟﻨﻤﻄﻴﺔ ﺍﻟﺴﻠﺒﻴﺔ‪،‬‬ ‫ﺣﻴﺚ ﺍﻋﺘﻤﺪﺕ ﺍﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﻓﻲ ﺗﺴﻮﻳﻖ ﺳﻠﻌﻬﺎ ﻋﻠﻰ ﺻﻮﺭﺓ ﳕﻄﻴﺔ ﺗﺮﺑﻂ ﺑﲔ ﺍﻟﻌﻘﻞ‬ ‫ﺍﻟﺴﻠﻴﻢ ﻭﺍﳉﺴﻢ ﺍﻟﺴﻠﻴﻢ‪ ،‬ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﻳﺘﻄﻠﺐ ﺍﳌﺰﻳﺪ ﻣﻦ ﺍﳉﻬﺪ ﻓﻲ ﺿﺒﻂ ﺍﻻﺩﺍﺀ ﻓﻴﻤﺎ‬ ‫ﻳﺨﺺ ﺍﻹﻋﻼﻧﺎﺕ‪.‬‬ ‫‪٢٦‬‬