VII. Media Information and Dissemination As an HR public educator and communicator agency, the CHR has placed foremost importance on creating and developing ways to sustain a strategic public information system via numerous channels which include the mass media. In this regard, it has complemented its public (i.e. all key and relevant stakeholders) interactions through various media outlets such as the television and radio networks and print news agencies, as well as with the digital social media. To carry out media information dissemination as part of its public information work, the CHR has released and distributed a total of 225 press releases and statements to internal and external stakeholders on urgent human rights issues from January to December 2021. Overall, the media releases gained 463 online news pick-ups, meaning, the information content were repeated and publicized by other news platforms. The CHR’s vigilant and rapid reply to the burning issues of the day aided the momentum of the agency’s public information work while strengthening its integrity as a constitutionally-mandated monitor and watchdog for human rights. Table 15 ONLINE ENGAGEMENT (REACH AND IMPRESSIONS) Social Media Platforms Facebook (Average daily reach) Twitter (Average daily impressions) INTERNAL COMMUNICATION AND EVENTS IECs and Institutional Materials Internal Social Media Materials CHR Management Advisories, Internal Guidance, Institutional Updates IECs and Institutional Materials News Monitoring Reports Number of Cases Endorsed TOTAL 231,706 47,606 TOTAL 494 72 157 234 334 There were 436 media interviews/engagements and data requests for both media and academic purposes that the CHR assisted and helped produce. For the year, this enabled the CHR to establish strong and reliable presence and source of information in print, broadcast and digital media. Table 16 Media Reports Press statements released Interviews and data request accommodated Online news pick-up TOTAL 225 436 463 The CHR continues to conceptualize and develop social media card campaigns in order to provide quick and timely responses to queries on current issues being tackled in media and within public discussions. The CHR resorts to and optimizes the social media cards to conveniently promote its messages by readily putting on view its official images, heading and description of the agency on the digital online platforms. By having a controlled preview of its URL links content, CHR manages navigation through its digital information materials by online users. The CHR social media cards includes: 1) the HR 101 and CHR 101, which educates the public on basic human rights concepts and issues; 2) the ‘OK Card’ or the ‘Obligasyon at Karapatan’ card which conveys CHR’s commendation of the government’s good practices impacting human rights; 3) ‘Nasaan ang CHR’ card which explains the CHR’s action on reported cases of violations; and 4) CHR Statements’ card which provides the gist of CHR’s 21