1. CONTEXT
1.1. Global context
In today’s world, governments, businesses, and societies operate in a disruptive environment
that can be described as volatile, uncertain, complex, and ambiguous, or known as VUCA. 3 In
such an environment, powerful economic and geostrategic forces, termed as megatrends,
reshape the world and the business landscape as we know it. The five megatrends that have
largely contributed to the reconfiguration of the patterns of social, economic, and power
relations within and between countries are a) the shift in global economic power, b) changing
demographics, c) the rise of technology, d) accelerating urbanization, and e) climate
change.4 As agents of both positive and negative growth, the megatrends affect almost
everything. While these can bring opportunities to some, the resulting disruptions and
imbalances present obstacles to achieving sustainable development that benefits all.
Moreover, the emergence of the coronavirus disease 2019 (COVID-19) as the defining global
crisis of our time has aggravated the impacts of the megatrends and the vulnerabilities of
institutions, business models, and communities.
Although these megatrends and the COVID-19 pandemic have had dramatic impacts, these
forces also present an opportunity to bring about the necessary changes and transform the
way society operates. For governments, businesses, and societies to thrive, it is necessary to
manage the impacts and the resulting changes in the political, economic, social, cultural,
technological, environmental, and legal aspects efficiently and collaboratively. Thus, it calls for
a whole-of-society approach as we “adapt” and “adopt” to these circumstances. By working
together to overcome the current disruptions and maximize the opportunities, a better, more
just, and sustainable future can be created where human rights are of utmost importance
and the benefits from economic growth are shared.
Figure 1: The Five Megatrends
2