051 Chapter 5 Impact of the age awareness workshop 5.2 Changing perspectives on ageing and older adults Comparisons of scores from pre-workshop and post-workshop surveys found statistically significant reductions in ageist views and improvements in attitudes regarding ageing among respondents upon completion of the workshop. Across all measures of ageism and ageing expectations, these changes were found to be maintained at follow-up, 2–3 months later.89 In the follow-up survey, respondents were asked a series of questions about how their attitudes and behaviours had changed following the session. Figure 11. Changes following the workshop Rethought the way I communicate with older people 90% 10% Had conversations with people I know about ageism 11% 87% 2% Thought about what I can do in my workplace to change ageist attitudes 7% 86% 6% Rethought my attitudes towards ageing 82% Yes 16% No 1% Not applicable For the vast majority of respondents, the workshop had triggered positive changes in their thoughts and behaviour. For example, 90% of respondents reported rethinking the way they communicate with older adults after participating in the workshop, and 87% had spoken about ageism with people they know. (a) Ambivalent Ageism Scale An examination of responses to individual items found that the greatest shifts in perception between pre-workshop and follow-up surveys occurred with the items related to benevolent ageism. This finding provides an indication of the specific areas where the workshop appears to have had greater impact.

Select target paragraph3