MDA | Race Reporting Handbook • • background of the story. Provide opportunities for community feedback on video projects before they are published. • • Social Media Professionals CONTENT CREATION AND CURATION: • • • Use social media to amplify diverse voices and stories, ensuring equitable representation from First Nations and other negatively racialised communities. Curate content that challenges stereotypes and promotes positive narratives about all communities. Engage with communities to source content directly from them, providing a platform for self-representation. ENGAGEMENT AND INTERACTION: • • • Monitor and moderate comments to prevent the spread of racism, hate speech, and misinformation. Proactively remove harmful or discriminatory comments and ensure strategies are in place to mitigate risks like defamation or discrimination against the communities you represent. Use social media analytics to understand the reach and impact of content on different communities. Engage in active listening by responding to feedback from followers, especially from First Nation and other negatively racialised communities, and making necessary adjustments to content strategies. VISUAL AND WRITTEN CONTENT: • Ensure that images, videos, and written content posted on social media are culturally sensitive and respectful. | CHAPTER 01 Avoid clickbait titles and images that sensationalise or misrepresent stories about race and diversity. Promote educational content that informs audiences about the historical and contemporary issues faced by First Nations and other negatively racialised communities and find opportunities for light hearted stories with positive outcomes or storylines. GUIDING PRINCIPLES FOR REFERENCING RACE IN REPORTING: Avoiding Stereotypes and Ensuring Respectful Representation Avoid generalisations; it's important to focus on issues without attributing them to specific negatively racialised groups. • When appropriate, ask interview subjects how they would like to be identified in reporting and accommodate their preferences. FOR EXAMPLE, an individual may choose to be identified in reporting as “Chinese-Australian” or in another way. • When reporting on issues relating to systemic or structural problems, such as youth crime, avoid blaming specific communities through sensationalist headlines like 'African Gangs.' Instead, emphasise the issue itself and any contributing factors to safeguard against racist narratives 18