‘Strengthening Malaysia’s Media for Change’. This project is fully funded by the European Union. This five-year project aims to strengthen media CSOs to trigger and lead sustainable development in Malaysia by taking a strategic role in promoting and advancing a strong, independent, and diverse media. SUHAKAM was invited to engage in the project and accepted in principle to collaborate with NUJ and IFJ, to be part of a coordinated and larger voice to promote and defend media freedom and the role of the free media in the democratic process. 9. MULTIMEDIA AND CREATIVE CONTENT In 2020, one of SUHAKAM’s priority areas of focus was to create more social media content. One of the projects was the in-house production of introductory videos on SUHAKAM’s functions and mandates. For the year under review, SUHAKAM had produced videos on the general introduction of SUHAKAM and the mechanism and process of lodging complaints with the Complaints and Monitoring Division. Apart from that, MRD (Media Relations Division) also produced other short videos - the launch of SUHAKAM’s public transport advertisement in KTM Komuter and MRT and SUHAKAM’s Meet-the-People session. SUHAKAM also published infographics relating to Human Rights and COVID-19 and CEDAW on its social media accounts. The production of the videos contributed to SUHAKAM’s active social media presence. The increase in the number of likes and followers on our social media accounts somewhat reflects this. 10. SOCIAL MEDIA Social media has significantly increased SUHAKAM’s ability to build our image and share our work with the public. SUHAKAM has also shared press statements, infographics and posters on our work relating to pressing human rights issues on SUHAKAM’s social media accounts, including Facebook, Twitter, Instagram account and Youtube Channel. The web-based platform has drawn public attention and interest in SUHAKAM. As of 31 December, SUHAKAM has 14,540 likes on Facebook, 17,814 followers on Twitter and 951 followers on Instagram, which are higher 58 ANNUAL REPORT 2020