238 Chasing the Wind: Assessing Philippine Democracy, Second Edition experienced learners. Moreover, a participatory, experiential approach might be more conducive to learning. Lastly, in order not to exclude school dropouts, perhaps a more experiential learning strategy can be devised for out-of-school youths within their community settings so that they do not miss out on the socialization effects of a good education. Media, the internet and social networking sites. Teodoro's (2016) chapter in this volume discusses the Philippine media system at length. In this section focus will be on media as the third most powerful political socialization agent. Ortega (1984) noted how her young student respondents believed that people from mass media were representatives of government. And perhaps it is not totally unthinkable to believe that mass media practitioners speak for government. Some of them actually do. But a consequence of this mistaken belief is the reinforcement of the credibility of media pronouncements for the young, impressionable mind and, hence, their enhanced potency in the shaping of their values, beliefs and behaviors. Whether or not people mistake mass media as representatives of government, it cannot be denied that media plays a very powerful role as a political socialization agent. A study of rst-time voters from among students in Metro Manila indicated that television and personal networks (i.e., peer group) were their main sources of election-related information and these greatly inuenced their beliefs and attitudes about elections (Capadocia, et al, 2008). These data concur with the ndings of Quiñones (2013) on the importance of media (e.g., television, internet, print media, radio) as the preferred source of information on government and on being Filipino among university students. As individuals move away from home and leave school after graduation, media plays an increasing role in their continuing socialization process. Media can also inuence political socialization in subtle indirect ways. In a 2015 quasi-experimental study on attitude formation towards the Bangsamoro, Quiñones demonstrated how exposure to a graphic and negative affect-laden news clip shifted student's attitudes from a neutral to a more negative attitude towards the Bangsamoro. An objective, unbiased report did not lead to any signicant shift towards negativity. This demonstration clearly showed the immense power of traditional media in directing attention and leading the public to think and feel in a particular way. Selective vivid images quickly shape emotions, create strong impressions and direct beliefs and behaviors. People in media should thus be more aware and responsible in their role as political socializing agents. Much has been said about the millennial generation, those born after 1980. "Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future" (Pew Research Center, 2014). Though this is data from an American population, we see some

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