Part IV Communicating findings
Mapping these individuals and groups helps to identify supporters, neutral parties and opponents:
• Supporters are the people who are already engaged and support your recommendations.
• Neutral parties are the people who neither oppose nor support your recommendations
High influence
• Opponents are people who actively oppose your recommendations.
Opponent
Supporter
Low influence
The stakeholder map helps identify how influencial different stakeholders are in facilitating or blocking
action. Drawing lines between stakeholders that have relationships can also help identify intermediaries
and “knowledge brokers” who can influence those stakeholders that your NHRI might not be able to
reach. In doing this mapping, it is important to not overlook those stakeholders who are directly affected
by the issue but may lack influence. Consider how your NHRI could support them to advocate for those
actions that would make a difference on the ground.
As discussed previously, different stakeholders will have different information needs and will be more or
less influenced by different advocacy approaches. For instance, generally speaking supporters need to
be mobilized, neutral parties need to be educated (to transform them into supporters), and opponents
need to be countered.
UPDATE FROM AHN
Ahn’s report was the first time in her country that the problem of maternal
mortality had been framed as a human rights imperative. This gave the report’s
recommendations for reform additional force. It put pressure on the Government
to fully justify its position and ultimately secured the Government’s commitment
to increase spending and push through reforms to improve the way health sector
financing is governed. Local NGOs were very supportive of the recommendations
and this prompted and strengthened national-level and local-level monitoring by
civil society groups.
Chapter 16: Reporting, advocacy and follow up | 163
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