Part IV Communicating findings
What conclusions would you draw from each of these graphs? For the graph on the left, you might
assume there was a large drop in the consumption of nutritious food. For the graph on the right, you
might conclude consumption had remained relatively stable, even though both graphs show exactly the
same data.
Generally, the “Y” axis (the vertical axis) ranges from “0” to the maximum value of the data. However,
sometimes the range may be changed to better highlight the differences. Taken to an extreme, this
technique can make differences in data seem much larger than they are.
15.3.2. Timelines matters
Timelines are also critical when displaying data.
First, the overall date range will affect how readers interpret the trends in the data. For example, the two
graphs here visualize World Bank data on school enrolment rates in the West Bank and Gaza. What
conclusions would you draw from each?
SCHOOL ENROLMENT RATE – WEST BANK AND GAZA 1999–2012
100
100
95
95
90
90
85
85
80
4
0
20
5
0
20
6
0
20
7
0
20
8
0
20
9
0
20
0
1
20
1
1
20
2
1
20
80
99 00 01 02 03 04 05 06 07 08 09 10 11 12
19 20 20 20 20 20 20 20 20 20 20 20 20 20
Source: World Bank Data
Second, the date intervals need to be consistent. It is not uncommon for a data series to be missing
years. However, it is important to avoid misleading the reader about the consistency or rate of change. The
same data on school enrolments is shown below. How might it be misleading? How could it be corrected?
SCHOOL ENROLMENT RATE – WEST BANK AND GAZA 1999–2012
100
95
90
85
80
2006
2008
2011
2012
Source: World Bank Data
Chapter 15: Data and design: Communicating through visualization | 151
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