Part II Human rights education theory, principles and approach dialogue to explore issues in more depth and also empowering, as participants are encouraged (and supported) to contribute their ideas. 5.1.4. Relationship management: Working with others toward shared human rights outcomes Relationship management involves creating authentic and results-focused partnerships with those people, groups or sectors most able to impact on human rights situations. The relationship can involve one or multiple parties and has mutual benefit to all. The human rights educator has a “networker” role, identifying key players, whether they are duty bearers or rights holders, to promote action to address an identified human rights situation. 5.1.5. Advocacy for human rights: Promoting the role and value of human rights and encouraging people to act While there are several forms of advocacy, most are aligned with social justice advocacy, working for structural and lasting changes that increase the power of those who are most disadvantaged. The human rights educator has a “promoter” role, supporting those most disadvantaged to use human rights and human rights tools to take action to realize these rights and educating those in power to respect, protect and fulfil these rights. In June 2012, the Australian Human Rights Commission launched a national campaign to encourage young people to support their friends targeted by cyberbullying. Commission spokesperson Dr Helen Szoke said the “BackMeUp” campaign aimed to encourage people to take positive action when they saw somebody being cyberbullied. “Bystanders are crucial to dealing with cyberbullying. Taking positive action to support those who are being bullied leads to less social and mental health problems, as well as an increased sense of safety at schools,” said Dr Szoke. The BackMeUp campaign was based on research by some of Australia’s foremost experts on bullying, including Professor Donna Cross and Dr Laura Thomas from Edith Cowan University Child Health Promotion Research Centre. Research on bullying has found that the vast majority of bullying incidents occur in front of bystanders, the majority of whom either feel powerless to act or actually encourage the bullying. The central focus of BackMeUp was a video competition where teenagers were encouraged to make a video about how they could help someone who is being cyberbullied. The campaign was supported by a wide range of partners. Chapter 5: A human rights education approach | 41