Everything should be inherently community based…I have nothing in common with the Aucklanders and they have nothing in common with me…Emphasis needs to be made on community kaupapa. (Te Ika-a-Māui Māori focus group) Migrant and former refugee backgrounds are often consulted on discrimination or racism…I think [it’s] important to close that loop back to them. Having concrete plans that we can all put into place. (Provider) 8.6. Promote collective responsibility - we’re all in this together Participants generally considered that racism was a complex issue that required collective responsibility and approaches and suggested a need to: • Increase awareness about racism and systems of support within Aotearoa New Zealand: o Normalise conversations about racism and practical and effective ways to respond o Flip the script on negative and biased media reporting: This was considered a major influence and driver for racism. Participants highlighted the need for media to review and monitor their reporting, moral and ethical standards and potential to strengthen their partial role in raising awareness and dialogue about the existence and experience of racism in Aotearoa New Zealand. First, we need to acknowledge there's a problem in New Zealand. Until we can acknowledge that, people won't see they need to change. (Provider) I think the media needs to do their part as well, something needs to change there. (Te Ika-a-Māui Māori focus group) • Openly talk about racism with purpose and strengthen collective responsibility: o Encourage opportunities for people to discuss racism in a safe space, acknowledge and validate different views and experiences o Strengthen opportunities to foster collective responsibility and resilience. I think the Black Lives Matter has made people think. Everywhere you go people are talking about it. It's about encouraging us all to challenge what I see and hear and not stand there in silence. The approach needs to be similar to family violence campaigns. The mosque attacks really changed the conversation as well. How do we build on that? (Provider) www.malatest-intl.com Drivers of racism – March 2021 85