(c) Risks pertaining to sponsors and broadcasters Under the UNGPs and FIFA’s own human rights policy, FIFA’s responsibility to consider human rights risks extends to a consideration of the actions of its commercial affiliates. For MSEs like the FWWC2023, this includes media broadcast partners and commercial sponsors. Specific risks pertaining to sponsors might include freedom of expression and association of athletes and issues of equality and non-discrimination. With respect to broadcasters, the right of athletes and journalists to be free from discrimination and harassment, including sexual harassment is a key issue, as well as gender equality and the appropriate representation of women from diverse backgrounds, such as First Nations and women of colour, in the presentation of media coverage for the FWWC2023. FIFA 2023 Women’s World Cup Human Rights Risk Assessment • 23