2. Targeted recruitment of people with disability 2.1 What is a targeted recruitment strategy? • to increase equality and diversity within their organisation and ensure that Under a targeted recruitment strategy, employers target recruitment campaigns towards people with disability, or with a particular disability. There are a range of reasons why an employer may reasonably choose to target its recruitment in this way, for example: opportunities are made available to the targeted group within the broader community • to ensure that the special needs of service recipients are better recognised and met for a role which involves developing or implementing policies, programs or services which are themselves directed towards people with disability. Guidelines for the targeted recruitment of people with disability | 15