Other researchers conducted a study to highlight the discrimination faced by Asian people
seeking employment with real recruitment consultants who thought they were facing real job
applications rather than suitability scenarios (Ward & Masgoret, 2007).
Four CVs were fabricated for two fictional people, one NZ European and one Chinese. They
had equivalent experience and qualifications; the differences between them were the names,
citizenship and the location of their education and initial employment (i.e., New Zealand
versus overseas Chinese qualifications). The CVs were sent to 85 recruitment agencies for
technology and sales.
The results clearly showed NZ European to again be favoured over Asian applicants. The
NZ European applicants received requests for future contact with consultants more often
(28%) than did the Chinese applicants (9%). Similarly, 27% of the Chinese applicants were
told that there were no current opportunities compared with 3% of European applicants
being told this.
These findings together illustrate that Asians in New Zealand face inequities in their access
to employment compared to NZ Europeans. Asian migrants with foreign qualifications and
ethnic-sounding names have a much lower chance of gaining suitable employment than NZ
Europeans and other migrant groups. However, this research also indicates that Asian
people who are born and raised in New Zealand, with New Zealand education and
employment experience, face inequality compared to white-skinned, English speaking
migrants with foreign qualifications.
4. Coping with Discrimination
Despite these reports of discrimination, when asked how satisfied they are with their lives,
Asian people report feeling just as satisfied as other groups, if not slightly more so. So how
do they cope with the discrimination that they face?
European Māori
Very satisfied / satisfied with
life overall
87.1
81.5
Pacific
80.2
Asian
84.1
Source: Statistics New Zealand, 2009
Given the depth and breadth of research showing evidence of discrimination against Asians
in New Zealand, one might be hard pressed to explain the high levels of life satisfaction
reported by Asians in a recent national survey (84%, trailing only NZ Europeans). In fact,
Asians are accustomed to using secondary control strategies, that is, coping strategies that
involve changing oneself to accommodate external pressures rather than engaging in a
confrontational and costly campaign to change external circumstances beyond one's control
(Yamaguchi, 2001). There is evidence to suggest that Asians cope with prejudice and
discrimination directed against them by putting it out of mind or minimising the experience.
For example, the Human Rights Commission's 2009 Race Relations report found that 752 of
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