Key Activities Bringing hate speech to light for public discussion and awareness The Commission launched the Maju Campaign to build social consensus and change public attitudes and perceptions of hatred and discrimination. Meaning “coming face-to-face with someone,” the term maju implies to see and recognize differences, and to come together in countering hatred and discrimination. The campaign logo and slogan deliver the message of countering hatred and discrimination, and promoting co-existence. Starting with an opening ceremony of the Maju Campaign on June 4, various online/offline campaigns were organized, including public radio ads, SNS events, and hash tags. Also, to promote public dialogue across the nation, the Commission worked with five regional human rights offices to operate a promotional booth at the Queer Festival, college festivals, and local/regional festivals, and host meetings with local communities. A variety of educational and promotional materials were created for distribution, including card news, campaign videos, animation and educational contents. The Commission also expanded the scope of the hate speech response through increased international solidarity. These efforts include a meeting with ambassadors in Korea on March 27, hate and discrimination session at the Jeju Forum on May 30, APF conference on hate and discrimination on September 5, and a session at the World Human Rights Cities Forum on October 1. Defining and setting the standards for hatred and discrimination in Hate Speech Report Each nation has addressed hate speech in various different ways depending on their respective situation, due to a lack of social consensus and criteria on how hatred relates to discrimination and what the concept of hate speech is. To overcome the lack of public perception and clear the confusion surrounding the concept of hatred and discrimination, the Commission engaged in a five month-long effort with specialists to define the basic concept and framework of hate speech. The result was the publication of the Hate Speech Report in October. It clarifies hatred and hate speech from the perspective of discrimination, and presents separate sections on the emergence of the hatred phenomenon, concept and types of hate speech, evil influences of hate speech, and responses and considerations. 56