Communicating our impact In 2023, we increased the visibility of our work and that of our members through targeted communication strategies. We focused on showcasing the efforts of APF member institutions and developing engaging content to connect with our members, stakeholders, partners, and donors, highlighting best practices from NHRIs. We also refreshed the APF brand and began developing a new website to further our communication efforts. The redesigned website, launched in August 2024, plays a crucial role in engaging members, potential donors, and other stakeholders. It strengthens the communication of the APF’s values and provides a platform for showcasing NHRI work and providing easily accessible resources. Our social media platforms saw strong and consistent engagement, while the APF Bulletin continued to be a vital tool for engaging with our members, partners, donors, and stakeholders, highlighting the APF’s role and the achievements of NHRIs. In 2023-24, the APF Bulletin consistently outperformed industry benchmarks for non-profit organisations, with an average unique open rate of 29.3% and a click-to-open rate of 29.7%. To further strengthen its impact, we developed an updated design for the Bulletin, reflecting the refreshed APF brand and improving its visibility, usability, and relevance. This new design was rolled out in August 2024. Feedback from our 2023-24 Annual Member Survey showed that 84% of respondents found the Bulletin’s content highly relevant to their institutions. Linkedin 47% 42,286 increase in followers YouTube 305 99,700 hours viewer watch time APF Bulletin Facebook impressions 29.3% 29.7% open rate average click-through rate (industry standard 26.6%) (industry standard 2.79%) 70% 5.9K increase in followers APF Annual Report 2023-24 impressions visits 35