06
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Chapter 5
Impact of the age awareness workshop
Figure 12. AAS items with the most notable changes in perception
‘Even though they do not ask for help, old
people should always be offered help’
Pre-workshop
60%
28%
12%
Follow-up
28%
63%
9%
‘It is good to speak slowly to old people because it may take them
a while to understand things that are said to them’
Pre-workshop
36%
53%
11%
Follow-up
11%
80%
Agreed
Disagreed
9%
Neutral
In the pre-workshop survey, almost 60% of the respondents at least somewhat agreed that, ‘Even
though they do not ask for help, old people should always be offered help’. At follow-up conducted
2–3 months after the workshop, a much smaller proportion of respondents (28%) agreed with this
statement.
Similarly, more than one in three respondents (36%) in the pre-workshop survey agreed with the
statement, ‘It is good to speak slowly to old people because it may take them a while to understand
things that are said to them’. At follow-up, only around 11% endorsed this statement.
These results showing more substantial reductions in benevolent perceptions of older adults than
hostile attitudes, may be reflective of the content of the workshop. The workshop was constructed so
that the content, such as learning about the subtle ways ageism is expressed in society and debunking
common stereotypes about older adults, revolved more around the implicit and often benevolent
forms of ageism, than explicit, more hostile expressions.