6 | Annual Performance Statement
to consider the Uluru Statement and the Voice
proposal and associated referendum through a
human rights lens.
The resources and associated communications
aimed to provide accurate guidance for voters
and to also remind Australians of the importance
of respectful dialogue throughout the public
debate. The resources and education campaign
urged respectful and constructive engagement in
all conversations about the referendum and harm
minimisation principles were embedded throughout.
The resources were made available on the
Commission website in early August 2023 around
three months prior to the referendum. There were
more than 95,000 views of the resource webpages
and 42,617 unique downloads of the resources.
Analytics showed that both the resource kit and
accompanying social media tiles were incredibly
well received by the public. Communications
channels included social media (LinkedIn, Facebook,
Twitter and Instagram), Electronic Direct Messages
(EDMs), web content, opinion editorials and
news media channels, resulting in widespread
engagement. Many Commission stakeholder
organisations and individuals also shared the
Commission’s messaging through their own digital
and social media channels (including EDMs with
their respective audience), and the news media
took a particular interest in the harm minimisation
principles embedded throughout the project.
Even after the Referendum, the resources continue
to be accessed. Six months after their release the
referendum resource related pages received 131,264
views and 49,739 downloads – making them the
most engaging resources on the Commission’s
website in 2023.
Free+Equal Conference
The Free+Equal Conference was a major event
delivered on 6-7 June to mobilise support for
a Human Rights Act across a range of sectors
and human rights advocates. More than 700
delegates joined more than 60 diverse leaders,
experts and advocates from across Australia for a
keynote delivered by former High Court judge and
international jurist The Hon Michael Kirby AC CMG
and UK based barrister and human rights lawyer
Jennifer Robinson. In their joint keynote address
they urged the government to follow through with
the parliamentary committee’s recommendations,
including for a Human Rights Act, and for all political
representatives to unite to support human rights
protections in Australia.
Delegates also heard from a wide range of speakers
from across civil society, legal, education and
business sectors. They drew on their expertise and
lived experience to strengthen the case for further
human rights protections in Australia. They talked
about giving voice to the voiceless by enshrining
all our human rights in a common tool for justice.
Sessions covered key human rights-related issues
such as preventing racism, improving children’s
rights and youth justice, exploring the intersection
of business, technology and human rights, and 40
years of the Sex Discrimination Act.
A curtain-raiser for the conference was the Rights
On Time public panel discussion held on the evening
before the conference and facilitated by Adam
Spencer - comedian, writer, broadcaster and media
personality. The panel featured the Commission’s
President together with six prominent Australians;
Waleed Aly, Jennifer Robinson, The Hon Michael
Kirby, Sisonke Msimang, Tanya Hosch and Nazeem
Hussain. The panel debated future human rights
scenarios and how a Human Rights Act would
protect people and communities in a hypothetical –
but entirely possible – 2034.
The event was a major undertaking and part of the
Vivid Sydney Ideas program.
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